{"id":653,"date":"2014-05-11T23:57:40","date_gmt":"2014-05-11T22:57:40","guid":{"rendered":"http:\/\/thejoyofstick.com\/blog\/?p=653"},"modified":"2014-06-30T23:54:24","modified_gmt":"2014-06-30T22:54:24","slug":"the-joy-of-wrong","status":"publish","type":"post","link":"https:\/\/thejoyofstick.com\/blog\/2014\/05\/11\/the-joy-of-wrong\/","title":{"rendered":"The Joy of Wrong"},"content":{"rendered":"

I’m writing down this excerpt from “Poke the Box<\/a>” by Seth Godin, as a reminder that we have to start and deliver. Even if it’s not the ideal solution for our application, program module, system integration, or network design. If we don’t have that initial stuff running we may procrastinate and spend all of our time just on research.<\/p>\n

In the Pike Place Market in Seattle, you can still find the first\u00a0Starbucks. There’s something wrong with it, though. It’s not quite\u00a0right, not quite a Starbucks . The logo is different; the layout is\u00a0different.<\/p>\n

 <\/p>\n

It turns out that the original Starbucks didn’t sell coffee.<\/p>\n

 <\/p>\n

They sold coffee beans and tea leaves and even herbs. But except\u00a0for a sip or a taste of coffee brewed from a particular bean (drip, no\u00a0espresso!), there was no cup of coffee to be had.<\/p>\n

 <\/p>\n

Starbucks was wrong. Jerry Baldwin, one of the founders, made\u00a0a mistake. He\u00a0thought the beans were the point, not the coffee.\u00a0Left to Jerry’s vision of the future, Starbucks would certainly have\u00a0failed. It took Howard Schultz, a trip to Italy, and an obsession\u00a0with espresso to turn Starbucks into Starbucks. And Howard gets\u00a0a lot of credit for making that happen.<\/p>\n

 <\/p>\n

But what if the “wrong” Starbucks had never been built? What if\u00a0Jerry and his partners had said, “Well, we’re not sure if this\u00a0bean thing is going to work, so let\u2019s do nothing”? Without Jerry\u00a0Baldwin and his flawed idea for a coffee bean store, there’d be no\u00a0Frappuccino. One led to the other by the usual route, which is never\u00a0a straight line.<\/p>\n

 <\/p>\n

The original Starship Enterprise was conceived by Matt Jefferies.\u00a0It looked like a cross between a Frisbee and a can opener. Clearly\u00a0wrong.<\/p>\n

 <\/p>\n

But Matt had the drive to deliver. He took the wrong start and\u00a0revised and improved and innovated until the Enterprise we know\u00a0and love came to be. The hardest part, it seems to me, was the first\u00a0one, the wrong one.<\/p>\n

 <\/p>\n

Poking doesn\u2019t mean right. In means action.<\/p>\n

 <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I’m writing down this excerpt from “Poke the Box” by Seth Godin, as a reminder that we have to start and deliver. Even if it’s not the ideal solution for our application, program module, system integration, or network design. If… Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79],"tags":[80,81,82,86],"class_list":["post-653","post","type-post","status-publish","format-standard","hentry","category-projects","tag-creativity","tag-delivery","tag-optimization","tag-projects"],"jetpack_shortlink":"https:\/\/wp.me\/pcmwlL-ax","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/posts\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/comments?post=653"}],"version-history":[{"count":8,"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/posts\/653\/revisions"}],"predecessor-version":[{"id":662,"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/posts\/653\/revisions\/662"}],"wp:attachment":[{"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/media?parent=653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/categories?post=653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thejoyofstick.com\/blog\/wp-json\/wp\/v2\/tags?post=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}